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Client : Tanita (UK) Limited
Project
: Ambiente
Venue
: Messe Frankfurt
Size
: 110 m²
Details
: Consumer shows require a different design approach to trade exhibitions. Tanita wanted to retain their corporate style and values; but re-focus the product range and stand design to suit a public facing event.
The stand was open, inviting and easily accessible. Regular timed demonstrations and targeted graphics created interest and a constant stream of visitors.
Comment
: “The new configuration worked particularly well and our stand was constantly busy. It was nice to arrive to see the stand virtually complete; and we were grateful that you took responsibility for returning our products back to us after the show. Thank you”
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