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Client : Palmer & Harvey McLane Limited
Project
: Pro-retail
Venue
: Telford International Centre
Size
: 750 m²
Details
: The stand was required to professionally promote the range of group services, provide hospitality and act as a focal point to the exhibition. As organisers of the exhibition, P&H wanted their stand to draw visitors through the exhibition so that other exhibitors’ stands would also be viewed
The main feature of the stand was a fully functioning convenience store; complete with air conditioning.
Close liaison with seven Senior Business Managers was crucial to ensure that clearly defined messages were communicated using the latest AV technology.
A competition utilising a Golf Simulator was utilised to create interest and provide footfall to the stand.
Comment
: …best summed up by the chairman’s comment “ the best advertisement for the company and its services to date”
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